Privacy policy

This Privacy Policy describes how embarkclothiers.com (the “Site” or “we”) collects, uses, and discloses your Personal Information when you visit or make a purchase from the Site.

Collecting Personal Information

When you visit the Site, we collect certain information about your device, from your interaction with the Site, and information necessary to process your purchases. We may also collect additional information if you contact us for customer support. In this Privacy Policy, we refer to any information that can uniquely identify an individual (including the information below) as “Personal Information”.

The Personal Information collected when you visit our online store is your computors IP address your time zone and some of your cookie information. When you search on the site we also collect information on what sites and products you view and how you interact with the site.

The purpose of collating this information is to enable the site to load accurately for you and to perform analytics on site usage. This automatically collated information is referred to as Device Information and is collected automatically when you access our site using Cookies, log files, web beacons, tags or Pixels (Tracking Technologies) these may be used to collect information about your interactions with the website. For more information about cookies go to www.allaboutcookies.org. Log files track actions on the site and collect data, like your IP address, internet service provider and browser type. Web Beacons, Tags and Pixels are electronic files used to record Browser use of the site.

Additional to the Device Information we also collate Order Information when a customer makes a purchase from the site we collect additional personal information such as Customer name, Billing address, Shipping address, email address, phone number (Contact Details) and Payment Information (including Credit/Debit card details). The order information is collected from you (the customer) and is used to enable us to fulfil any orders placed through the site, to process your payment information, arrange shipping and provide invoices and order confirmations. We may also use this order information to communicate with you and it will enable us to screen our orders for potential risk or fraud, and when in line with the preferences you have shared with the site, provide you with advertising in relation to our products and services.

Sharing Personal Information

We share your Personal Information with our third- party providers to help us provide our services and fulfil our contracts with you, as described above. These parties will only collect, use and disclose your information to enable them to provide their services to us.

We use Shopify to provide us with an online e-commerce platform that powers our online store. Read more about how Shopify use your Personal Information here: https://www.shopify.com/legal/privacy.

We also share your information with our Facilities Management Company who will dealing with your orders and returns. Read more about how ******* use your personal information.

We may also share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or any other lawful request for information we receive, or to otherwise protect our rights.

Behavioural Advertising

As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For example:

We may use Google Analytics to help us understand how our customers use the Site. You can read more about how Google uses your Personal Information here: https://www.google.com/intl/en/policies/privacy/.

You can also opt-out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.

For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.

You can also opt out of targeted advertising by using these links highlighted below:

Facebook - https://www.facebook.com/settings/?tab=ads

Google - https://www.google.com/settings/ads/anonymous

Bing - https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads]

Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at: http://optout.aboutads.info/.

Lawful basis

Pursuant to the General Data Protection Regulation (“GDPR”), if you are a resident of the European Economic Area (“EEA”), we process your personal information under the following lawful bases:

Your consent; Given when you provide us with your personal information to complete a transaction
The performance of the contract between you and the Site;
Compliance with our legal obligations;
To protect your vital interests;
For our legitimate interests, which do not override your fundamental rights and freedoms.

Your Rights

If you are a resident of Europe, you have the right to access the Personal Information we hold about you, and to ask that your Personal Information be corrected, updated, or erased. If you would like to exercise these rights, please contact us through the contact information below.

Your Personal Information will be initially processed in Ireland and then will be transferred outside of Europe for storage and further processing, including to Canada and the United States. For more information on how data transfers comply with the GDPR, see Shopify’s GDPR Whitepaper: https://help.shopify.com/en/manual/your-account/privacy/GDPR.

Retention

When you place an order through the Site, we will retain your Personal/Order Information for our records unless and until you ask us to erase this information.

A cookie is a small amount of information that’s downloaded to your computer or device when you visit our Site. We use a number of different cookies, including functional, performance, advertising, and social media or content cookies. Cookies make your browsing experience better by allowing the website to remember your actions and preferences (such as login and region selection). This means you don’t have to re-enter this information each time you return to the site or browse from one page to another. Cookies also provide information on how people use the website, for instance whether it’s their first time visiting or if they are a frequent visitor.

We use the following cookies to optimize your experience on our Site and to provide our services.

Cookies Necessary for the Functioning of the Store

Name	Function
_ab	Used in connection with access to admin.
_secure_session_id	Used in connection with navigation through a storefront.
cart	Used in connection with shopping cart.
cart_sig	Used in connection with checkout.
cart_ts	Used in connection with checkout.
checkout_token	Used in connection with checkout.
secret	Used in connection with checkout.
secure_customer_sig	Used in connection with customer login.
storefront_digest	Used in connection with customer login.
_shopify_u	Used to facilitate updating customer account information.

Reporting and Analytics

Name	Function
_tracking_consent	Tracking preferences.
_landing_page	Track landing pages
_orig_referrer	Track landing pages
_s	Shopify analytics.
_shopify_s	Shopify analytics.
_shopify_sa_p	Shopify analytics relating to marketing &referrals.
_shopify_sa_t	Shopify analytics relating to marketing &referrals.
_shopify_y	Shopify analytics.
_y	Shopify analytics.

The length of time that a cookie remains on your computer or mobile device depends on whether it is a “persistent” or “session” cookie. Session cookies last until you stop browsing and persistent cookies last until they expire or are deleted. Most of the cookies we use are persistent and will expire between 30 minutes and two years from the date they are downloaded to your device.

You can control and manage cookies in various ways. Please keep in mind that removing or blocking cookies can negatively impact your user experience and parts of our website may no longer be fully accessible.

Most browsers automatically accept cookies, but you can choose whether or not to accept cookies through your browser controls, often found in your browser’s “Tools” or “Preferences” menu. For more information on how to modify your browser settings or how to block, manage or filter cookies can be found in your browser’s help file or through such sites as www.allaboutcookies.org.

Additionally, please note that blocking cookies may not completely prevent how we share information with third parties such as our advertising partners. To exercise your rights or opt-out of certain uses of your information by these parties, please follow the instructions in the “Behavioural Advertising” section above.

Do Not Track

Please note that because there is no consistent industry understanding of how to respond to “Do Not Track” signals, we do not alter our data collection and usage practices when we detect such a signal from your browser.

Minors

The Site is not intended for individuals under the age of 18. We do not intentionally collect Personal Information from children. If you are the parent or guardian and believe your child has provided us with Personal Information, please contact us at the address below to request deletion.

Changes to Privacy Policy

We may update this Privacy Policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal, or regulatory reasons.

For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by e-mail at info@embarkclothiers.com

Last updated: 20th April 2022

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